The Treatment

The Magazine: Stereo

Target Readership: Stereo is aimed at both genders aged 17-20, though it may be read by people older than that. The readers will be in college and university, making their own decisions and being more independent. Most will have a part-time job and so will have some money and will be buying things for themselves often. They now have a distinct style and taste in music. They are willing to spend their money but need to know it is worth it. They want to do well in their education but still spend lots of time relaxing. They will be artistic, into photography, art, reading, writing and arty films. They are quietly confident and are looking for new experiences with friends, such as road trips and festivals. They have grown up using technology and have a laptop and music tech. They are a dedicated magazine readership.

Form and Style: Stereo will be full colour and available in A4 but will mostly be bought in A5, as its readers are busy and take the magazine with them. The cover will feature band photos, mainly well-know in the genre but sometimes with less established artists. The cover will be expensive looking and well designed, the design and style of the magzine is important to readers. It won't be too cluttered and will use quite muted tones. It will cost £4 as it is good quality and the readers are older and can afford it.

Themes and Features: The features will be regulars such as reader mail, new cd lists and reviews. Articles will be on bands and artists both established and up and coming. There will be Q&A sessions with submitted reader questions. Concert and festivals reviews and listings. All music features will be on both established and unknown bands. There won't be any focus on the charts as readers aren't interested in popularity. Also a section dedicated to other stuff such as clothes and style, tech, film and book highlights and reviews.

Potential Advertisers: Advertisers will include some fashion, though not big brands, also music tech such as apple & skullcandy. Lots of related cd adverts, concert and festival adverts and listings.

Editorial Team: The team will be made up of the same sort of people who would read the magazine. They will be young, around 25, and so are relateable to the readers. They will also be quite new to the business and have fresh idea's. Some content will also come from the readers, such as band suggestions, mail and questions for bands.