Magazine Figures of 2010 Analysed

These are the music magazine sales figures from 2010, including the percentage change. Figures from the Press Gazette website.

The Fly - 108,207 (0.4%)


Mojo - 91,678 (-6.2%)


Q - 89,450 (-10.7%)

RWD -78,867 (1.7%)

Uncut - 74,067 (-3.2%)

Classic Rock - 70,323 (0.0%)

Metal Hammer - 44,034 (-4.3%)

Kerrang! - 44,013 (1.8%)

New Musical Express - 33,875 (-17.3%)

These figures show the decline in magazine sales due to the financial recession. This means my magazine has to look even better to fight for sales, especially as it will be newcomer. The top selling magazines are all more professional, expensive and high quality. I will have to think about whether I make a niche magazine that wont have much competition and will have a small, dedicated audience, or make a magazine that covers a wide variety and has a bit for everyone.