Audience

Who would be the audience for your media product?

My magazine is aimed at both genders, aged about 17-20. They are students becoming more independent. They will have a distinct and eclectic taste in music, particularly alternative music. They are also educated, artistic and adventurous.

How did you attract/address your audience?

The main way I attracted my audience is through the design of my cover. The design of the magazine would be very important to the target audience. I kept it quite clean and professional looking, very much like Q magazine. I used secondary tones of blue, this makes it look more expensive and less tacky, it also ties in with cool alternative music. In my audience feedback lots of people commented on how they liked the clean design of the pages. I used a retro font for my masthead, as this would be the sort of thing readers would like.

 I used green for the main cover line as it matched the image and would stand out more and grab attention. I used conventional coverlines such as competitions, top tens and exclusives.

 These interest viewers more than just artist titles. All the people in my photographs are alternative style people of the same age as my readership, so they will connect with similar people. As the magazine is aimed at both genders I tried to keep a mix of both in my magazine.

 I used a semi-formal register when writing the magazine. This is because the readers are intelligent and so want well written articles, though not boring or over complex. I avoided using "teenage" speech as often in text it does not translate well and ends up sounding cliche. One of the things lots of people commented on is that they liked how professional the pages looked, backing up that teenagers don't want dumbed down magazines or cheap tacky magazines.